Bothayna Designs uses Khaleeji culture to create unique products
Social media marketing is a powerful way for businesses of all sizes to reach customers. The customers are already interacting with all brands through social media, and if the entrepreneurs are not speaking directly to their audience through social media such as Facebook, Twitter, and Instagram, they are missing out! Great marketing on social media can bring remarkable success to any business. Today, I will highlight Qatar’s most innovative, unique, and impactful business owner. Small business owners are great when they come to job creation and help the economy.
If you are looking for a unique combination of Khaleeji culture and pop culture, Bothayna’s Designs has what you want. Buthaina Al-Zaman is the creative genius behind the brand. Some of the products she creates include shirts, phone covers, tote bags, pillows and more!
She is creating super funky cultural designs on all kinds of her merchandise, Bothaynas’s Designs started as a project prepared toward local Qatari young people. She inspired this idea from the style of the women in the Gulf area. This local brand has been established in March 2013. The main theme in her works is "Um al-zain" with the traditional clothes. Which reflects the old fashion of a Qatari girl with a comic character. s
Moreover, her main goal was to serve youth with designs they can relate to or they are familiar with, as most shops in the malls are foreign. As you know, you will never find products with Khaleeji designs in Zara or Mango. Therefore, she offers this experience because she believes that our culture is more beautiful than we think.
Lastly, Bothayna Al-Zaman taught herself to use Adobe Photoshop and Illustrator to create her own characters. She would search for Arab pop-art characters on Google, but she would not find any. In addition, she decided to create some by herself. Al-Zaman has sold her designs and products in a few stores for example stores in Dubai, and Fortune Cookie in Kuwait
Reference:
https://www.iloveqatar.net/news/general/startup-of-the-week-bothayna-designs-uses-khaleeji-culture-to-create-unique-products
This is her Instagram: instagram.com/bothaynadesigns
Reference:
https://www.iloveqatar.net/news/general/startup-of-the-week-bothayna-designs-uses-khaleeji-culture-to-create-unique-products
This is her Instagram: instagram.com/bothaynadesigns
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